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  Parity Group is a leading provider of IT services, technology staff, training and human capital management solutions operating from over 30 offices across the UK, mainland Europe and the USA. It comprises three key areas: Business Solutions designs, builds and operates complete systems covering a variety of business functions. Focusing on maximizing investment returns, its consultants specialize in interactive commerce, customer relationship management, content management, Web-enablement, security and applications management, providing services across a range of vertical sectors. Resourcing Solutions is a professional services supplier providing permanent and interim technology staff. It advises companies on how to optimize the deployment and utilization of staff and skills. It also supplies technology and consultancy to maximize the effectiveness with which its customers use external suppliers and internal resources. Training delivers bespoke and public scheduled courses in technology, management and business skills at eleven training centers nationwide and at customer sites. Blending traditional training with e-learning to achieve effective learning outcomes, it additionally provides a range of learning services spanning the design and delivery of integrated learning solutions to fully outsourced training and development. Customers across the group include AT&T, CSFB, HP, IBM, JP Morgan Chase, Shell, and in the UK, Barclaycard, British Aerospace, BT, Consignia, Food Standards Agency, Lloyds TSB, National Health Service and ScottishPower. For more information on Parity, visit www.parity.net Tel: 800-648-2372  Joe Candido is the founder and president of Fifth Element Associates, Inc., a sales performance improvement consultancy. He has over 20 years of experience in sales, consulting, technology, and advanced training methods. His primary belief is that every business needs a unique and compelling value proposition in order to differentiate itself in the minds and hearts of its clients. Otherwise it becomes another "me too" player selling on price. Joe Candido combines industry expertise, product knowledge, client requirements, and sales skills to create and deliver highly effective programs that give his clients a competitive advantage. For more information, visit www.fifthelementassociates.com  Shepard Communications Group provides strategic business consulting and training with industry expertise in telecommunications. Client sectors include component and device manufacturers, service providers, regulatory agencies, professional services firms, universities, advertising agencies, venture capitalists, and global economists. All services are offered in both English and Spanish and are always customized for the market in which they are delivered. Areas of expertise:
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